The group ILLIT has launched their comeback activities by releasing a new concept video.
ILLIT, consisting of members YoonA, Minju, Moka, Wonhee, and Iroha, uploaded the campaign film for the title track 'It's Me' from their mini 4th album 'MAMIHLAPINATAPAI' on HYBE Labels' YouTube channel on the 23rd.
The video portrays the five members contemplating their relationships with their crushes and expressing their emotions. It captures the members moving through the streets of Paris after deciding to be honest about their feelings.
The video also includes snippets of the song's lyrics and audio. A notable section features the repeated phrase, 'Who's your bias? I'm your bias,' along with its catchy beat.
The title track 'It's Me' is a techno genre song that depicts the moment of defining a relationship after a first date. The lyrics deliver a straightforward message with the line, 'I'm your bias!'
Ahead of their comeback, ILLIT has been releasing various concept content. From the 'PAW PAW' version featuring animals to the 'FREE RIDER' version with styling changes, they have showcased diverse compositions.
Following the campaign film, they plan to release the 'IT'S ME' concept photos on the 24th at 8 PM. Music video teasers for the title track will be unveiled on the 27th and 28th, with the new album dropping on the 30th at 6 PM.
Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr