LE SSERAFIM has unveiled a snippet of their lead single 'CELEBRATION'.
On October 22, at 10 PM, LE SSERAFIM (comprising Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) shared a short-form video on their official social media, showcasing the progress of their '#TimeToCelebrate' campaign. The video features a preview of the 'CELEBRATION' track, set to release on October 24, capturing listeners with its energetic sound that begins with the phrase "Bring Back Now," heightening anticipation for the new song.
'CELEBRATION' is a fusion of Melodic Techno and Hardstyle genres, characterized by its upbeat rhythm and catchy melody. The song celebrates the moment of gaining inner strength to face fears. Kim Chaewon and Huh Yunjin are credited, adding authenticity to the message.
As part of the promotion for their new song, LE SSERAFIM is conducting the '#TimeToCelebrate' campaign. This event encourages sharing and celebrating personal milestones, directly conveying the song's message.
The campaign has sparked widespread participation and attention. The combined views of the celebratory videos posted on LE SSERAFIM's official Instagram have surpassed 31.75 million. In just seven days, approximately 360,000 posts have used the hashtag. Various official accounts have joined in, including the prestigious Italian soccer club 'Juventus' and the global language learning app 'Duolingo'. BOYNEXTDOOR also released a video celebrating their fans.
LE SSERAFIM's lead single 'CELEBRATION' will be released on October 24 at 1 PM. The track is part of their second full-length album 'PUREFLOW pt.1', set to be officially released on May 22 at 1 PM.
Kim Ji-won, TenAsia Reporter one@tenasia.co.kr