On the 10th, the production team of the movie 'Wild Thing' released a teaser video for the comeback single 'Love is' by the fictional co-ed group Triangle.
The teaser features silhouettes and unique poses of Kang Dong-won, Park Ji-hyun, and Um Tae-goo, capturing attention with its music industry comeback-like presentation.
The characters in the film continue their group activities, blending music and narrative in a unique promotional strategy that goes beyond simple movie marketing. Kang Dong-won sheds his previous image with a bold look featuring a bandana, short 'knife-cut' hair, and cross earrings. This transformation is considered his most striking since his debut in 2003. In the film, he plays Hwang Hyun-woo, the group's leader and 'dancing machine,' showcasing a new charm.
The overall concept evokes nostalgia for 2000s co-ed groups like Koyote and Cool. The old-school hip-hop beats and retro styling seamlessly incorporate the era's vibe. The title track 'Love is' is set to be pre-released on the 21st, drawing attention to the impact of their activities.
'Wild Thing' is set to premiere on June 3rd.
Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr