On the 13th, the first two episodes of 'Yumi's Cells Season 3' were released. The initial encounter between Yumi (played by Kim Go-eun), who had achieved her dream of becoming a writer, and Sun-rok (played by Kim Jae-won), who brought change to her otherwise uneventful life, instantly awakened the viewers' romantic cells.
The response from viewers was enthusiastic. Upon release, it ranked first in TVING's paid subscriber contributions, showcasing the power of TVING's mega IP. The first episode aired on tvN also achieved the highest ratings in its time slot among cable and general programming channels, proving its success. (Based on Nielsen Korea's paid platform nationwide and metropolitan area data)
The story of Yumi, who became a star writer but found her daily life monotonous, opened the third season. While engrossed in writing, her emotional cells, including her love cell, fell asleep. The change in Yumi's routine came with the arrival of her new producer, Sun-rok. His blunt feedback and habit of taking all the fish-shaped buns Yumi loved without noticing her irritation sparked her anger.
However, it wasn't just anger that was stirred. Sun-rok's sincere feedback, which perfectly understood her writing, was appreciated, but his vastly different communication style was hard for Yumi to adapt to. Another incident that pushed Yumi's anger button occurred, and she considered asking her editor-in-chief, Dae-yong (played by Jeon Seok-ho), to replace her producer but held back due to lack of justification. However, she was taken aback when she learned that Sun-rok had requested the change himself. The explosive ending of Yumi's anger during a business trip to Busan with Sun-rok heightened anticipation for the upcoming love-hate romance.
Returning after four years, 'Yumi's Cells Season 3' delivered relatable and realistic stories with delightful humor. The chemistry between Kim Go-eun and Kim Jae-won made hearts flutter. The lively and adorable cells representing Yumi's emotions added to the charm, bringing smiles to viewers.
Meanwhile, episodes 3 and 4 of 'Yumi's Cells Season 3' will be exclusively pre-released on TVING on the 20th at 6 PM. Episode 2 will air on tvN on the 14th at 8:50 PM, with new episodes airing every Monday and Tuesday at 8:50 PM.
Reporter: Se-yoon Jung, TenAsia yoon@tenasia.co.kr