tvN's new variety show 'Kill It: Style Creator War' is set to premiere on May 12 at 10:10 PM, featuring Choi Min-su and BLACKPINK Jisoo's sister.
'Kill It: Style Creator War' (hereafter 'Kill It') is a fashion creator survival show aiming to find the most 'iconic' figure in the fashion industry. This project has garnered attention for evolving the traditional designer-model-centric survival format to find individuals who lead trends, communicate with the public, and create culture amid the changing fashion industry.
On Tuesday, the 'Kill It' team released a teaser showcasing the battlefield for the style creator war, marking the beginning of a seismic shift in the K-fashion world. The grand scale of the massive set captivates viewers, and the presence of the seven-member style mentor squad leaves a strong impression. The lineup of 100 contestants standing before the mentors piques curiosity.
Previously, 'Kill It' shared the 'self PR films' of the 100 contestants on its official social media, garnering nearly 4 million views and receiving praise as a "visual feast," generating unprecedented buzz even before the first episode.
With outstanding contestants such as global fashion brand ambassadors, world models, and super influencers, the show includes notable figures like Choi Min-su, who ranked first for three consecutive weeks in the non-drama TV-OTT integrated cast popularity ranking (according to Good Data Corporation's Fundex), '930K couple YouTuber' Dan, and 'BLACKPINK Jisoo's sister' Kim Ji-yoon, raising expectations. The combined social media followers of the 100 contestants reach 43 million, hinting at the birth of a survival show with unprecedented influence.
Meanwhile, tvN's new variety show 'Kill It: Style Creator War' will premiere on May 12 at 10:10 PM, and the official 'Kill It' social media accounts offer rich content related to the contestants and the program.
Kim Se-ah, Ten Asia Reporter haesmik@tenasia.co.kr