Latin pop group Santos Bravos has expressed their ambition to overcome the pressure of being the first group launched by HYBE Latin America and to gain worldwide recognition.
On the afternoon of the 10th, Santos Bravos held a media day event at HYBE's headquarters in Yongsan, Seoul, to commemorate their first visit to Korea and met with TenAsia.
Alejandro, a member of the group, introduced Santos Bravos by saying, "We are a five-member group and the first to come out of HYBE Latin America. We all believe we represent 'Latino'." He continued, "We have come together through various experiences and paths. We believe in uniting the world through culture. We are delighted with the name Santos Bravos, as it embodies the duality present in everyone worldwide, combining the bright and cheerful 'Santos' with the instinctive 'Bravos'."
Kenneth added, "We believe we represent our individual cultures and want to share them with the world. We are happy to be in Korea and grateful for everything. It's been six months since we formed the group, and it's been enjoyable. We even participated in Paris Fashion Week and were nominated at international award shows," expressing his joy.
Gabi confessed, "Being the first Latin pop group from HYBE carries a lot of weight." He stated, "Our goal is not just to be known in Latin America but to gain global recognition. We consider the Korean market very important as it's the starting point of HYBE. We've practiced hard to be here."
Drew followed, "It's my first time visiting Korea, and I came with high expectations. I want to learn a lot. By observing the activities of senior groups like BTS, Le Sserafim, and others, I hope to gain knowledge and take on challenges. We are grateful to our predecessors for paving the way in the K-pop market, allowing us to be here. We came with a student's mindset to learn a lot."
Alejandro noted, "What impressed me most about Korea is how familiar Koreans are with Latin music." He shared a story about singing Bad Bunny's song on Idol Radio and how people sang along. "We are making efforts to immerse ourselves in Korean culture," he laughed.
Cauê reflected, "I was grateful to be able to utilize K-pop methodologies during our training process. It was the best training process we could have received as artists becoming a group." He added, "We learned a lot about diligence and sincerity, not just for ourselves but for our fans."
Drew mentioned the significant differences between the K-pop and Latin pop systems, which helped him grow mentally. "When we started boot camp, there were 16 of us, and within six months, we were narrowed down to five. Without this system, it would have been impossible to select just five," he explained. "Going through the K-pop system, we practiced pushing our physical and mental limits daily. The set schedule was very different, with designated meal and rest times, and we practiced every day for six months, making vocal care crucial. Operating on this schedule is very different from the Latin music scene. I believe having a routine that didn't exist before allowed for personal growth."
Kenneth also chimed in, "The most important thing seems to be 'diligence and sincerity'. It's not just about improving skills and artistic aspects but understanding the importance of working hard in all areas." He shared, "There's a saying that if you work hard, you can achieve anything. The K-pop system seems to demonstrate that. I went through a voice change during boot camp. I received a lot of help and encouragement from my brother-like members, which helped me overcome it."
On the topic of their popularity in Latin America, Gabi said, "We are in the process of being accepted. The local music scene likes us, but as newcomers, it means we are still growing. It's a new group and project that combines K-pop, so it's even more so. It's always difficult at first, like trying a new food or learning a new exercise." Drew added, "They are embracing us with open arms. It's surprising to receive this level of support and encouragement so soon after debuting. I think it's thanks to the K-pop system."
Gabi expressed his admiration for Latin pop artist Bad Bunny. "Isn't Bad Bunny the representative singer of the Latin community? He has such an influence that it's hard to imagine reaching his level. I respect him," he said. "I personally watched his Super Bowl performance, and it was even more special because I'm from Puerto Rico. Our goal is to work harder to contribute and exert influence on the path he has paved."
Meanwhile, Santos Bravos' first EP 'DUAL' was released on various music sites on the 13th of last month. The album is themed around 'duality', showcasing two contrasting aspects coexisting. They visited Korea for the first time since their debut and are currently staying in the country.
Min-Kyung Lee, TenAsia Reporter 2min_ror@tenasia.co.kr