The singer is making a comeback on the 9th, approximately six months after her mega-hit 'Good Goodbye', which was released on October 15 last year.
Teaser images featuring HWASA in a whimsical atmosphere, either with a blank expression against a backdrop of children playing with recorders and hula hoops or showcasing an elegant charm in a fedora and polka dot dress, have heightened curiosity.
Based on snippets from the music video teaser, 'So Cute' is expected to be a lively dance-pop track. The lyrics were penned by HWASA and her label head PSY, while HWASA and her collaborator Park Woo-sang composed the music.
As 'So Cute' is unveiled on various online music platforms at 6 PM, HWASA expressed her thoughts on her comeback, introduced her new song, and conveyed gratitude to her fans through her agency, P NATION.
[HWASA Q&A]
Q. How do you feel about releasing 'So Cute' six months after 'Good Goodbye'?
▷ I worked hard to repay the love from my fans. I hope everyone enjoys the new song.
Q. Can you introduce 'So Cute' and explain why you chose this title?
▷ I felt that small, seemingly insignificant cuteness can be a source of strength in our dry daily lives. Even if it seems lacking, it can melt a frozen heart. Happiness is really nothing special. 'So cute! That's enough!'
Q. 'So Cute' has a different charm from your previous songs. Was there a special reason for this style?
▷ I have various sides, and I felt fatigued from always telling intense stories. Nowadays, I want to share my quiet thoughts.
Q. You participated in writing and composing 'So Cute'. What was your focus during the process?
▷ The song started from fear. As I naturally age and learn more, I sometimes feel childlike fear. I wanted to express moving forward with a small, cute ray of light amidst confusion.
Q. You co-wrote the lyrics with PSY. How did that collaboration come about?
▷ I struggled with the English lyrics, but after discussing with him, we were able to cleanly organize them on the spot.
Q. 'Good Goodbye' was a mega-hit in your solo career. Did you feel any pressure with this comeback?
▷ Not at all. I believe 'Good Goodbye' is a song that can't be written twice, and I'm grateful for capturing it well. I'm approaching the next chapter with a fresh start.
Q. The 'So Cute' music video teaser looks intriguing. What was your focus for the music video?
▷ I wanted to capture the strength found in small, cute things amidst a mundane routine.
Q. Do you have any goals for 'So Cute' following the success of 'Good Goodbye'?
▷ As I mentioned, I'm starting the next chapter with a fresh mindset, so I don't have specific goals. I just hope this cute song brings strength to many people.
Q. As a singer-songwriter, how do you handle the pressure of creating music?
▷ The hardest part is when I have no stories to tell. I just want to live my life and share various stories.
Q. You're preparing for solo activities, MAMAMOO activities, and a world tour this year. Any message for your fans?
▷ Finally. At last!!!!! I've missed you.
Q. You're set to perform at 'Rock in Rio' in Brazil this September. How do you feel about performing there?
▷ Every stage, big or small, is precious to me. As always, I'll approach it with love for the stage and my fans.
Kim Ji-won, Ten Asia Reporter one@tenasia.co.kr