Ahn Hyo-seop to Charm Audiences as Matthew Lee in New SBS Drama 'On Sale Today'
Ahn Hyo-seop is set to captivate viewers with his portrayal of Matthew Lee, a character likened to a 'soboro bread' with a tough exterior and a warm heart.

The new SBS Wednesday-Thursday drama 'On Sale Today' premieres on the 22nd, featuring Ahn Hyo-seop as Matthew Lee, a young farmer striving for perfection. Ahn shared insights into his character, adding to the anticipation.

'On Sale Today' marks a reunion between Ahn Hyo-seop and SBS, drawing attention from fans. Ahn expressed, "Being called 'SBS's son' is a bit embarrassing, but it also gives me a sense of trust and reliance. It's been a while since I've done a light romantic comedy since 'Business Proposal' in 2022, so I'm excited. I'm grateful to be part of this project," showing appreciation for the interest.

Ahn Hyo-seop to Charm Audiences as Matthew Lee in New SBS Drama 'On Sale Today'
Having captured global fans with 'K-pop Demon Hunters,' Ahn Hyo-seop is expected to shine in his new romantic comedy role. Describing Matthew Lee as 'soboro bread,' Ahn said, "He seems tough and cold, but he has a warm heart. He cares for those around him, even if it doesn't show. Matthew appears to be someone who needs attention and love, which drew me to him."

To portray Matthew Lee, Ahn focused on his character's gaze, saying, "As a young farmer, raw material company CEO, and cosmetics researcher, he's professional and meticulous in his field. However, he might be awkward in relationships with villagers. I imagined him as someone who grumbles but wants to help, not perfect but earnest."

Ahn Hyo-seop to Charm Audiences as Matthew Lee in New SBS Drama 'On Sale Today'
Ahn emphasized the importance of sincerity, stating, "Matthew Lee is sincere in everything, whether it's about people or his work." This adds to the intrigue surrounding his character.

Ahn highlighted the drama's appeal, saying, "It's a show you can watch while eating. I believe good messages are universal. Everyone, not just in Korea, faces daily worries and stress, but I hope this show provides comfort, even if just for a moment." His words heighten expectations for the warmth and excitement 'On Sale Today' promises.

The drama, featuring the perfectionist farmer Matthew Lee (aka 'Mechuri') and the sell-out host Dam Ye-jin, unfolds their intertwined lives in a 'real-life sales' romance. 'On Sale Today' premieres on the 22nd at 9 PM.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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