AKMU's Lee Su-hyun, who is set to make a comeback after overcoming a slump, has teamed up with beauty brand LANEIGE.

Ahead of her comeback on the 7th, Lee Su-hyun of AKMU appears in the music video 'TINT YOUR MOOD' for LANEIGE's new product 'JUICE POP BOX LIP TINT', showcasing her threefold charm.

In this music video, Lee Su-hyun impresses with her 'national treasure-level voice' and delicate facial expressions reminiscent of a musical. Her playful smile captures the upbeat disco vibe, while her clear mid-range voice enhances the jazz part, expressing the lyrics about colors blending in. In the K-classic part, her strong and clear high notes deliver a thrilling experience to fans eagerly awaiting her comeback, reaffirming her unique presence as an artist.


This project by Amorepacific's global beauty brand LANEIGE was inspired by the 'jukebox', the core motif of the product, conveying the message that the color on the lips can change the user's mood and the genre of their daily life. Through Lee Su-hyun's unique voice, the brand's aim of 'enjoying creating your own atmosphere' is vividly portrayed in the video.

A LANEIGE representative stated, "Lee Su-hyun, with her unique musicality and confident charm, perfectly embodies the bright and positive energy the brand wishes to convey. Her exploration of various genres ahead of her comeback, showcasing her deepened charm, created a perfect synergy in intuitively delivering the world of 'JUICE POP BOX LIP TINT'."

The music video has garnered significant attention, surpassing 200,000 views within five days of its release. Comments on the video include requests for an official release of the song, praises for Lee Su-hyun's voice as a treasure, and recognition of the collaboration as one of the best in highlighting Su-hyun's charm.

Anticipation is high for AKMU's Lee Su-hyun, who is set to release her fourth full-length album in seven years and embark on full-fledged activities.

Kim Ji-won, Ten Asia Reporter one@tenasia.co.kr
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