The 'Give a Nice Day' campaign, starting on the 2nd, is an interactive sponsorship project aimed at helping children in vulnerable environments due to conflicts and disasters regain a safe and normal daily life. Choi Soo-young will work to raise awareness about the realities faced by these children and encourage participation to help them recover their everyday lives.
The campaign features a 'Day Bracelet' given to participants, inspired by refugee registration bracelets used in actual relief sites. This bracelet serves as a link between the children and sponsors and symbolizes the campaign's message. Choi Soo-young stated, "By protecting the children's daily lives through the Day Bracelet, our own lives can be filled with more meaning. I hope many will join the campaign to share the happiness of gifting hope to the children." The funds raised through the campaign will be used for humanitarian aid projects.
Choi Soo-young has consistently demonstrated positive influence through her social contribution activities. She has also participated as an ambassador for the '12th Marathon with the Visually Impaired,' an event where visually impaired and non-impaired individuals run together to support each other, promoting disability awareness and social integration.
The 'Give a Nice Day' campaign can be joined through the official World Vision website.
Reporter Se-yoon Jung, Ten Asia yoon@tenasia.co.kr