Twosome Place has announced that they have selected ILLIT's Wonhee as the new face for their upcoming spring and summer campaign.

Known for their cinematic visuals and impactful messaging, Twosome Place has solidified its reputation as a 'go-to' for compelling advertisements. The brand has previously collaborated with various actors and artists, creating buzz with engaging storytelling. This season, they plan to introduce a fresh style by partnering with a next-generation artist. Previously, actors Go Min-si and Shin Ye-eun have been featured as models for Twosome Place.

ILLIT's Wonhee, the new face of Twosome Place, is a representative artist of Generation Z, rapidly gaining popularity and a strong fanbase. ILLIT is a group planned by HYBE's music label Belift Lab. Known for delivering high-quality performances on stage, Wonhee also captivates audiences with her natural and candid presence in variety shows and other content, appealing across generations. The collaboration between the vibrant and energetic Wonhee and Twosome Place is highly anticipated to create a new genre of advertisement.

The upcoming campaign featuring Wonhee will focus on the spring and summer product lineup. Twosome Place aims to expand the brand experience with a diverse range of seasonal products, offering a trendy dessert experience in everyday life. In April, they plan to release a campaign video showcasing Wonhee's charm combined with Twosome Place's unique style.

A representative from Twosome Place stated, "We expect Wonhee's bright and lively energy to bring a fresh vitality to this campaign. As we have been recognized for our distinctive advertisements each season, we aim to effectively convey Twosome's unique value through a new genre of advertising."

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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