Afrobeats artist PARA has signed an exclusive contract with RTST LABEL.
On the 30th, RTST LABEL announced, "We have recently signed an exclusive contract with Afrobeats artist PARA," adding, "We plan to provide full support to help him thrive as a global artist connecting Korea and Africa."
PARA is a musician who works on Afrobeats, a modern African pop music genre that developed in Nigeria and Ghana in the late 2000s. He began his career in Nigeria by running social media advertisements and appearing on TV and radio. He also released the track 'GOGOGO' in collaboration with Nigerian artist Bima.
Having produced music and music videos and planned cultural content in Nigeria, PARA intends to expand his activities after joining the new label. In April, he plans to release a mini-album co-produced with Nigerian musicians. This will mark the beginning of his endeavors in music content production, performances, and brand collaborations.
RTST LABEL is a company founded by producer R. Tee. It deals with cultural content such as fashion and art based on music and has recently signed artist MLMA.
Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr