KT Studio Genie has focused on 'story-driven' planning rather than sheer volume. Their 'eye for success' has been proven through works like , , and , earning them a reputation for producing distinctive works in the drama market. Last year's releases, including , , , , and , were all successful, solidifying their position in the K-drama market.
In the first half of 2026, KT Studio Genie will showcase its well-made production capabilities with a lineup of ENA Monday-Tuesday dramas: , , and . Rather than increasing the number of productions, they aim to secure both popularity and quality throughout the first half of the year. Previously, ENA set a channel record with the drama 'Extraordinary Attorney Woo', which achieved a peak rating of 17% in 2022.
The ENA Monday-Tuesday drama (directed by Park Gun-ho, written by Park Ga-yeon, planned by KT Studio Genie, produced by How Pictures), which aired in February, featured a noble struggle by three acclaimed actresses, Lee Na-young, Jung Eun-chae, and Lee Chung-ah. It transcended the crime mystery genre, delivering a message about human dignity and honor, resonating deeply with viewers. It maintained the top spot on Coupang Play from its first week and concluded with a peak rating of 4.9% in the Seoul metropolitan area (Nielsen Korea, paid households), proving its strength in both ratings and popularity. It also made a mark on international charts, entering the top 10 in five Asian countries on Viu's weekly chart, opening new possibilities for K-legal dramas.
Following , the ENA Monday-Tuesday drama (written by Lee Ji-won and Shin Ye-seul, directed by Lee Ji-won, planned by KT Studio Genie, produced by Hive Media Corp and SLL) premiered on the 16th with impressive momentum. is a survival drama about prosecutor Bang Tae-seop, who enters a power cartel to reach the top in Korea, and those around him. With a strong cast including Ju Ji-hoon, Ha Ji-won, Nana, Oh Jung-se, and Cha Joo-young, the drama received praise for its overwhelming immersion from the first episode.
has been a record-breaking success from the start. It maintained the top spot domestically for eight consecutive days on Disney+ after its release, igniting a strong wave of popularity. TV ratings also showed a steady increase for three consecutive episodes, with the fourth episode, aired on the 24th, ranking first among Monday-Tuesday dramas in the 2049 target demographic. In the third week of March, topped the TV-OTT drama category in FunDex's buzz survey, marking the first time an ENA drama has achieved this since 2022. Lead actor Ju Ji-hoon also topped the buzz rankings in the performer category, garnering enthusiastic responses from viewers across ratings, buzz, and OTT platforms. It is available on KT Genie TV and Disney+.
Following , the ENA Monday-Tuesday drama (directed by Park Joon-woo, written by Lee Ji-hyun, planned by KT Studio Genie, produced by Studio Anzailen) is highly anticipated as the pinnacle of well-made dramas. Premiering on April 20th, is a crime investigation thriller about a detective tracking a serial killer, unexpectedly teaming up with someone he despises. Spanning from 1988 to 2019, the drama features Park Hae-soo and Lee Hee-jun, whose names alone heighten expectations. The 'hate relationship cooperation' between the two, entangled in bad blood and hatred, is a key point of interest. Notably, Park Hae-soo's return to TV dramas after five years with has already generated buzz. Director Park Joon-woo and writer Lee Ji-hyun, known for 'Taxi Driver' and 'Crash', reunite to enhance the drama's quality. It will be available on ENA, KT Genie TV, and TVING.
This lineup is centered around KT Group's linear channel ENA Monday-Tuesday dramas, in collaboration with major domestic and international OTT platforms like Coupang Play, Disney+, and TVING. KT Studio Genie is diversifying distribution by selecting the optimal OTT partner for each work, moving away from the previous IPTV-exclusive release model. is available on Coupang Play, on Disney+, and on TVING, expanding their reach to more viewers.
With the consecutive success of and and the high anticipation for in April, KT Studio Genie is solidifying its position as a game-changer in the drama studio market with a high-density lineup following last year's achievements.
KT Studio Genie CEO Jung Geun-wook stated, "KT Studio Genie has been focusing on planning and producing well-made content, consistently building storytelling capabilities. We will continue to present works that viewers can trust and enjoy, so please keep an eye on our journey."
Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr