Artist Studio is a subsidiary of Artist Group, a comprehensive entertainment company where actor Lee Jung-jae is a major shareholder. The company specializes in planning, developing, and producing content such as films and dramas. Last year, its parent company, Artist Group, formed a strategic partnership with Maekyung Media Group worth 18 billion KRW, laying the groundwork for a foray into the global K-content market.
In 2026, Artist Studio will accelerate the production of diverse content across terrestrial and OTT platforms, solidifying its status as a global content leader. The studio will produce the highly anticipated 2027 SBS drama 'Victory is Ours,' starring acclaimed actor Lee Je-hoon. Set to begin filming in March, Artist Studio will serve as the control tower, enhancing the drama's quality and showcasing the actors' talents.
Additionally, Artist Studio plans to continue its momentum by starting production on a new drama set to air on MBN in the latter half of 2026. The company will also produce various media content across different genres and formats. Artist Studio is ambitiously venturing into the international content market. It has signed an MOU with Seasky Cultura, a supplier for the Chinese OTT platform iQIYI, to establish a foothold in the Chinese content market. In the first half of the year, the studio plans to exclusively stream short-form dramas on iQIYI's global channel, showcasing the technical prowess of K-content. Furthermore, Artist Studio has signed an MOU with Shanghai Audio Video Publishing House, a top-tier state-owned cultural enterprise in Shanghai, to expand video cultural exchanges between Korea and China and jointly pursue film, drama, artist agency, and related businesses.
Artist Studio CEO Ahn Hyung-jo stated, "Artist Studio is proving itself as a global content leader with its unique planning, abundant financial resources, and excellent production capabilities. This year, as we lay the foundation for entering the Chinese market, Artist Studio will supply a variety of genres and formats, including miniseries and serial dramas, to terrestrial, OTT, general programming, and cable broadcasters. Please look forward to Artist Studio's remarkable activities in 2026."
Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr