BLACKPINK has wrapped up their extensive promotional activities in China and Japan for their third mini-album 'DEADLINE'.
YG Entertainment announced on the 12th that they partnered with Tencent Music Entertainment Group (TME) to complete a series of album launch events across 20 cities in China. This campaign was the largest offline promotion organized by TME, featuring various programs in each city to coincide with the album's release.
Landmarks in key regions such as Ningbo, Macau, Shenzhen, Zhongshan, and Foshan were illuminated in the group's signature pink color. In major cities like Beijing, Shanghai, and Guangzhou, large installations visualizing the album's theme were set up in shopping malls, and the music video for the title track 'GO' was displayed on giant screens.
Pop-up stores in five Chinese cities attracted numerous visitors. At the Dolby House Shanghai in Zhangyuan, a space was created to experience the music using immersive sound technology and large screens. This venue combined technology experiences with the sale of limited-edition merchandise.
In Japan, similar events took place. A pop-up store in Tokyo's Shibuya saw crowds gathering even before opening, with some items selling out quickly. Local promotions included billboard advertisements and collaborations with major record stores.
Meanwhile, BLACKPINK's mini-album 'DEADLINE' set a new record for the highest first-week sales by a girl group in South Korea, selling 1,774,577 copies according to Hanteo Chart. The album has also made its mark internationally, entering the top ranks of the UK Official Chart and the US Billboard main chart.
Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr