On October 10, Koo Hye-sun shared several photos on her Instagram with the caption, "When making films, we still shout 'ROLL, ACTION.' Like the movement of a film, I am still creating 'ROLL'."
The photos reveal a leather pen case, seemingly crafted by Koo herself, which has yet to be officially released. Koo explained, "The pen I use to work on scripts and draw storyboards is what creates movement for me."
Fans reacted enthusiastically to Koo's new product announcement, with comments such as "I really want it" and "The case looks cute."
Meanwhile, Koo Hye-sun recently launched a hair roller, participating in every stage from patent application to product planning, design, naming, and branding. The pricing, set at 13,000 KRW for one and 25,000 KRW for a set of two, sparked a debate among netizens over price inflation. In response, Koo stated, "We plan to offer discounts and events gradually to ease the purchasing burden for consumers."
Reporter: Da-yeon Jeong, Ten Asia light@tenasia.co.kr