Renowned Korean designer brand Songzio has launched its 26SS women's campaign in collaboration with world-famous photographer Szilveszter Makó. The campaign features actress Choi Hee-jin, the Songzio Woman ambassador, embodying the brand's vision of modern femininity and artistic aesthetics.
Hungarian photographer Szilveszter Makó, based in Milan, is celebrated for his unique work that bridges fashion and fine art. His portfolio includes collaborations with major publications like VOGUE, GQ, and Harper’s BAZAAR, featuring celebrities such as Willem Dafoe, Cate Blanchett, Monica Bellucci, and Elle Fanning.
The 26SS campaign by Songzio Woman is crafted with Makó's perspective, utilizing a flat and structural 2D presentation. It captures actress Choi Hee-jin in a painterly mood, emphasizing Songzio's sculptural silhouettes and restrained structural beauty.
In this campaign, actress Choi Hee-jin compellingly portrays a modern woman who embodies both strength and delicacy. Her controlled expressions and poses reveal a range of emotions within the painterly space, creating a striking visual impact. Recently seen in the ENA drama 'Idol', where she played the role of Hong Hye-joo, Choi Hee-jin showcases a new facet that bridges fashion and art.
Founded in 1993, Songzio has grown into a global fashion house based in Paris and Seoul, strengthening its identity as an art fashion house through collaborations with various artists and brands.
The Songzio Woman 26SS collection, unveiled through this campaign, is available at Songzio's Paris and Seoul flagship stores, as well as at major department stores across South Korea, including Shinsegae Gangnam, Lotte Main, and Hyundai Trade Center, among 17 locations nationwide.
TenAsia Newsroom news@tenasia.co.kr