The K-pop group (G)I-DLE, consisting of members Miyeon, Minnie, Soyeon, Yuqi, and Shuhua, is receiving positive feedback both domestically and internationally with their new track 'Mono (Feat. skaiwater)'. The unique mise-en-scène showcased in the music video and performance video is at the heart of the praise.
The music video enhances its visual appeal by incorporating wave formations and pendulum art. Notably, the transition from black and white to color during Miyeon's segment, accompanied by the lyrics "you know you're born to love," effectively highlights the song's emotional depth.
The track is performing well, topping the daily popular music video charts in Korea and reaching 27th on the global charts. American pop culture magazine Stardust analyzed the video, stating, "It reflects simplicity through intense and visual imagery that emphasizes restraint and inner strength. It balances experimental spirit with clear emotional points, reaffirming (G)I-DLE's ever-evolving capabilities."
The mega-crew performance video, unveiled on the 1st, is also making waves. Featuring an overwhelming scale of choreography rarely seen on terrestrial music broadcasts, the video has trended on YouTube charts in countries such as Korea, Canada, the UK, and Russia.
(G)I-DLE plans to continue promoting 'Mono (Feat. skaiwater)' through various stages and content this week.
Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr