'Show Me the Money 12' has topped the Good Data Corporation's FUNdex TV category for two consecutive weeks. It also ranked first in viewership among teens and males in their 20s during its time slot, including terrestrial channels (AGB Nielsen, Seoul metropolitan area paid viewership). Additionally, both 'Show Me the Money 12' and 'Yaksha's World' have been leading in weekend paid subscription contributions on TVING for two weeks straight, indicating a strong following.
This season is particularly notable for the emergence of skilled new rappers. These fresh talents, with their unique styles and presence, have caught the attention of producers, who have remarked on the standout nature of this season's newcomers.
Rapsandu from the popular hip-hop crew Okasi received an 'ALL PASS' during the intense '60-second rap mission,' showcasing his talent. Now I'm Young, a favorite among Gen Z, impressed producers with his hip visuals and unique stage presence. Other notable performances came from Lucy Gang with her distinctive voice, Oxy Nova with an energetic vibe, and Youngpa C Jeong Sun-hye, all of whom made a mark during the fiery mission.
Amidst the rise of new rappers, the return of seasoned rappers is also drawing attention. Participants from previous 'High School Rapper' and 'Show Me the Money' series, as well as well-known names in the hip-hop scene, are adding excitement and tension to this season.
One standout is Tray B, who introduced himself as a 'prepared rapper.' His performance during the '60-second rap mission' was so impressive that it brought producers to their feet, earning him an encore and solidifying his formidable presence. Vice Versa also delivered a powerful rap, securing an 'ALL PASS' and keeping his necklace.
Another highlight is Kim Ha-on, the winner of 'High School Rapper 2,' who has been praised by producer Crush as 'just a natural.' His upcoming performance in the '60-second rap mission' is highly anticipated. Other notable returning contestants include Kundi Panda, Genethe Zilla, and Flicky Bang, all of whom are expected to make significant impacts.
The global auditions have expanded the spectrum of participants, with rappers from 32 regions worldwide joining the competition.
Global stars are also making their mark. Millie, the first Thai solo artist to perform at Coachella, left a strong impression with her soulful hip-hop skills. Red Eye, a rising star in Japan's hip-hop scene, impressed producer Zico with his exceptional rap skills. Other notable global participants include JB from Hong Kong, Cooper Family from Brooklyn, New York, Double Down, and Flowsik, all of whom have advanced past the first audition.
Global contestants have also shone on the fiery stage, raising expectations. Canadian contestant Jung Joon-hyuk, who produces his own beats and incorporates genius concepts into his performances, received an 'ALL PASS.' DKAY also secured an 'ALL PASS' with high praise from Jay Park, while Japanese rapper $till J Cark left a strong impression with his performance.
With the ongoing '60-second rap mission' and the upcoming 1:1 rank mission, 'Show Me the Money 12' continues to build anticipation. In parallel, TVING's 'Yaksha's World' features Untell, Cambo, and SUEN as the final three survivors, with the dramatic return of Microdot after being eliminated in the second audition, adding to the intrigue.
'Show Me the Money 12' airs every Thursday at 9:20 PM on Mnet and TVING. The TVING original 'Yaksha's World' is exclusively available on TVING every Saturday at 12 PM, two days after the main broadcast.
Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr