Choi Ji-ye, a TENASIA journalist, provides an objective and sharp analysis of events in the entertainment industry. She offers a precise examination of the 'one missing piece' you might have overlooked.Imagine a close friend who only talks about what they want, ignoring the important topics you wish to discuss. How would that make you feel?
Recently, dating rumors between BTS's Jungkook and aespa's Winter have surfaced, yet both parties remain silent. While Big Hit Music and SM Entertainment actively promote their activities through numerous press releases daily, they have chosen to 'no comment' on the dating rumors that fans and the public are most curious about.
Of course, idols are entitled to date. Most fans, aside from a few exceptions, understand this. While some fans may not be thrilled about their favorite idols being in a passionate relationship, telling idols not to date is an outdated prejudice.
The issue lies in selective communication. Whether intentional or not, various circumstances supporting the dating rumors have emerged, making it widely known. In this context, the lack of any comment can be perceived by fans as 'ignoring' or 'avoiding' the issue.
Even in close relationships, if one party only speaks about their needs without addressing the other's questions, maintaining that relationship becomes challenging. When one feels unconsidered, the relationship is bound to deteriorate.
BTS and aespa are leading K-pop groups with global fandoms. In such positions, trust with fans is crucial. Once shaken, trust can create cracks that may eventually topple even the largest fanbases.
Following allegations of illegal medical practices by the 'Injection Aunt,' Key posted a photo with American actress and singer Cynthia Erivo, and SM Entertainment continued to distribute press releases as usual. However, they have not addressed the concerns and questions fans have.
Choi Ji-ye, TENASIA journalist wisdomart@tenasia.co.kr