SBS's Friday-Saturday drama 'Taxi Driver 3' follows the secretive taxi company Rainbow Transport and its driver Kim Do-gi, played by Lee Je-hoon, as they deliver justice on behalf of wronged victims. This marks Lee Je-hoon's return to the lead role, two years after 'Taxi Driver 2' aired in 2023.
In episodes 3 and 4, Kim Do-gi and the Rainbow Heroes take down the 'used car villain' Cha Byung-jin, portrayed by Yoon Si-yoon, and his gang, who have been wreaking havoc on the lives of ordinary citizens. The thrilling takedown provided viewers with a cathartic experience, especially as Do-gi transformed into 'Hogu Do-gi' to infiltrate Cha's operations. The 'eye for an eye' retribution against the villains who sold flood-damaged cars had audiences cheering.
The show's success is reflected in its ratings. Episode 4 of 'Taxi Driver 3' achieved a peak viewership rating of 15.4%, with metropolitan area ratings at 12.6% and 11.6%, securing the top spot in its time slot and among mini-series dramas aired that week. Additionally, the 2049 demographic ratings for episode 4 reached a peak of 4.9% and an average of 4.2%, making it the number one show across all channels in November. These figures, according to Nielsen Korea, demonstrate the show's strong grip on viewers just two weeks into its run.
Furthermore, 'Taxi Driver 3' ranked first in the drama category of the TV-OTT buzz rankings for the fourth week of November (November 24-30), as reported by Good Data Corporation's FUNdex. It also maintained the top position in Netflix's 'Top 10 Series in Korea' as of December 2, and episodes 1-4 have an average rating of 9.5 on IMDb, the world's largest content rating site, as of December 2.
'Taxi Driver 3' airs every Friday and Saturday at 9:50 PM.
Reporter: Jung Se-yoon, TenAsia yoon@tenasia.co.kr