NewJeans Members Face Tensions with Agency ADOR Amidst Return Announcements
NewJeans members Hae-rin and Hye-in have officially returned to ADOR, while Minji, Hani, and Danielle have independently announced their return, highlighting a divide within the group.

On the 12th, Minji, Hani, and Danielle, through their legal representatives, stated, "After careful consideration, we have decided to return to ADOR. One member is currently in Antarctica, which delayed communication, and since ADOR has not responded, we are announcing our decision separately." They added, "We will continue to bring heartfelt music and performances."

In response, ADOR told TenAsia, "We are verifying the facts," indicating a lack of clear communication. The three members' announcement without agency coordination has raised eyebrows, suggesting unresolved tensions. The industry views this unilateral announcement as less than smooth.

NewJeans Members Face Tensions with Agency ADOR Amidst Return Announcements
Earlier, ADOR officially announced the return of Hae-rin and Hye-in, stating, "NewJeans members Hae-rin and Hye-in have expressed their intention to continue activities with ADOR. After thorough discussions with their families and ADOR, they have decided to respect the court's ruling and adhere to their exclusive contracts." ADOR pledged to support their activities and requested fans to refrain from speculation.

The situation began last year when NewJeans claimed that ADOR had breached their exclusive contract, leading to its termination, and hinted at independent activities. ADOR countered, asserting the contract's validity and filed a lawsuit in December to confirm the contract's validity, also seeking an injunction to prevent independent activities until a final ruling.

The court sided with ADOR, dismissing NewJeans' objections and appeals. Consequently, NewJeans members could not pursue independent activities without ADOR's approval until the final ruling.

Additionally, in May, the court accepted ADOR's request for indirect enforcement, ordering NewJeans to pay 1 billion won per violation if they engaged in independent activities.

The main trial focuses on the validity of the exclusive contract and the reasons for its termination. ADOR claims the contract is valid and that they have supported the artists diligently, while NewJeans argues that the dismissal of former representative Min Hee-jin has irreparably damaged trust.

Choi Ji-ye, TenAsia Reporter wisdomart@tenasia.co.kr