Since 2006, W Korea has been actively promoting breast cancer awareness under the slogan 'LOVE YOUR W.' Every fall, the magazine organizes a charity event, with proceeds going towards free breast cancer screenings and financial support for surgeries and treatments for low-income patients. This initiative has been instrumental in raising awareness about the critical importance of early detection of breast cancer and the necessity of regular screenings.
Reported by Joon-won Cho, wizard333@tenasia.co.kr