The ATA Festival, hosted by the Hankyung Media Group and organized by Hankyung.com and Hankyung Ten Asia, is an event that can be enjoyed by people of all ages with its diverse lineup of artists. It was a celebration of various Korean cultural elements, offering not only K-pop performances but also experiences in K-food, K-beauty, and K-fashion.
Reporter: Joonwon Cho wizard333@tenasia.co.kr