The ATA Festival, organized by the Hankyung Media Group and hosted by Hankyung.com and Hankyung TENASIA, is a global music festival featuring a diverse lineup of artists, making it an event for all ages to enjoy. In addition to K-pop performances, the festival offers a chance to experience various aspects of Korean culture, including K-food, K-beauty, and K-fashion.
On the first day of the 'ATA Festival 2025', artists such as 10CM, Peppertones, Hwang Garam, HYNN(Park Hyewon), Lee Mujin, Kyoungseo, H1-KEY, and SAY MY NAME took the stage. The second day featured performances by Kim Jaejoong, THE BOYZ, TWS, Ha Sungwoon, CRAVITY, QWER, FIFTY FIFTY, 82MAJOR, UNIS, BADVILLAIN, and NEWBEAT.