Billboard has spotlighted the recent appointment of J.Y. Park, a prominent figure in the music industry, by the South Korean government.
On September 9, the Presidential Office announced that J.Y. Park, the Chief Creative Officer and founder of JYP Entertainment, has been appointed as the co-chair of the newly established Popular Culture Exchange Committee. This committee aims to foster public-private collaboration to expand the global reach of Korean pop culture, including music, drama, film, and gaming.
On September 10, Billboard highlighted this unprecedented appointment on its official website and social media channels, noting, "It is unprecedented for an active artist to be nominated for a ministerial-level position. J.Y. Park, who debuted in 1994, has been beloved by the public and founded JYP in 1996, which has grown into one of South Korea's leading entertainment companies, producing numerous stars. Notably, in 2009, the Wonder Girls' song 'Nobody' became the first Korean song to enter the Billboard Hot 100 chart, and recently, Stray Kids became the first artist in Billboard 200's 70-year history to debut seven consecutive works at number one. J.Y. Park and JYP have been at the forefront of the music market, achieving continuous success, and the company's overall outlook remains strong."
On September 9, J.Y. Park shared his thoughts on his personal social media channel, stating, "My dream remains the same: for K-pop to be loved worldwide. I will work hard to ensure that junior artists have more opportunities. I will do my best to make K-pop a platform for global understanding and exchange, beyond just promoting our culture."
Since his debut in 1994, J.Y. Park has become a symbol of K-pop culture, with hit songs like 'Don't Leave Me,' 'Proposal Song,' 'Honey,' 'She Was Pretty,' and 'Who's Your Mama (Feat. Jessi).' He has also produced numerous iconic tracks for various artists, solidifying his status as a leading singer and producer in South Korea.
By Ji-won Kim, TenAsia Reporter one@tenasia.co.kr