DASHU, known for elevating men's style, has been ranked number one in the Korean Consumer Satisfaction Index for nine consecutive years in the hair styling product category.
Byeon Woo-seok's trendy style and confident charm perfectly align with DASHU's brand image, earning high praise from consumers. As a result, DASHU has decided to renew their contract with Byeon, aiming to strengthen their position in the men's grooming market.
Notably, the 'Byeon Woo-seok Styler' (DASHU Styler), which gained popularity after Byeon personally used it, sold out its first batch quickly, followed by a complete sell-out of the second batch. DASHU is currently conducting additional pre-orders due to the high demand.
A representative from DASHU stated, "Byeon Woo-seok inspires men to confidently express their own style," adding, "Through this renewed contract, we plan to launch various campaigns and new products with Byeon, continuously offering hit items like the 'Byun Woo-seok Styler.'"
Meanwhile, Byeon Woo-seok is set to reveal new photoshoots and advertising campaigns with DASHU, showcasing a fresh appeal to fans and consumers.
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