Netflix's original animation 'K-Pop Demon Hunters' is making waves globally as its virtual girl group, HUNTR/X, dominates music charts worldwide.
According to Billboard's preview article for the week of the 19th, HUNTR/X's track 'Golden' from 'K-Pop Demon Hunters' has soared to the 6th position on the Billboard Hot 100 chart. The group is also performing strongly on domestic charts, with 'Golden' securing the top spot on Melon's 'Top 100' chart as of 9 AM local time. On the daily chart for the 13th, it also held the number one position. Additionally, 'Takedown' by TWICE members Jeongyeon, Jihyo, and Chaeyoung has landed at 86th on the Billboard Hot 100.
The OST of the animation has been receiving praise since its release. Particularly, HUNTR/X's 'Golden' and 'How It's Done', along with Grim Reaper boy group Saja Boys' 'Soda Pop' and 'Your Idol', have been well-received. These tracks were crafted by The Black Label's producers, including Teddy, Kush, 24, Vince, ido, and Danny Chung.
The captivating performances have also contributed to the buzz. Saja Boys' 'Your Idol' became a sensation for its synchronized choreography. The performance video on Netflix Family's YouTube channel has amassed 11.8 million views. The choreography was crafted by The Black Label's choreographer, Leejung, known for her work with real K-pop groups.
The blend of Korean and foreign languages in the lyrics has also been a key factor in their popularity. While most lyrics are in English, the catchy hooks feature Korean phrases. Examples include 'Golden's '영원히 깨질 수 없는', 'Takedown's '당당하게 어둠 앞에 다가서, 다 무너뜨려', and 'Your Idol's '나는 너를 위해 존재하는 아이돌'.
Many have noted similarities between HUNTR/X and BLACKPINK. Director Maggie Kang previously mentioned in an interview that she drew inspiration from groups like TWICE, BLACKPINK, and ITZY when conceptualizing HUNTR/X members. The visuals and music have been compared to BLACKPINK, especially with BLACKPINK's new release 'JUMP' adding to the buzz.
The success of a virtual artist achieving such milestones is unprecedented. The combination of the animation's storyline, music, choreography, and surrounding circumstances has fueled the 'K-Pop Demon Hunters' phenomenon. Beyond mere content popularity, the achievement of a virtual idol on the Billboard charts demonstrates the potential for expanding content IP.
Reported by Ji-won Kim, TenAsia one@tenasia.co.kr