BLACKPINK is gearing up for a highly anticipated comeback after a hiatus of nearly 2 years and 8 months.
On the 9th, YG Entertainment officially announced that BLACKPINK began filming their new music video on the 6th. This follows a previous statement by YG's executive producer Yang Hyun-suk, who hinted at the upcoming release of BLACKPINK's new song, heightening fans' excitement.
The group's comeback became a hot topic over the weekend when scenes of the members filming their music video in Seoul were spotted. This new release marks BLACKPINK's first full-group project in almost three years, drawing immense interest from music fans worldwide.
According to YG, "We are filming in Korea with a renowned international director. This music video will encapsulate BLACKPINK's identity and musical essence, promising to be another iconic production. It will be a special collaboration befitting BLACKPINK's status as top global artists."
While specific details about the song's concept, title, and release date remain under wraps, the commencement of the music video shoot indicates that the comeback is imminent.
BLACKPINK has consistently broken records with each release, securing a unique position in the global K-pop market. Both their group and solo activities have showcased their powerful influence, and expectations are high for the music and performances they will deliver with this comeback.
Meanwhile, BLACKPINK is set to embark on a world tour starting in July, beginning with a concert in Goyang. The tour will cover 16 cities and include 31 shows, with stops in Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, Hong Kong, and more, further solidifying K-pop's global presence.