BTS member Jimin has added another music video to his list of those surpassing 100 million views.
The music video for 'Who,' the title track from Jimin's second solo album 'MUSE,' surpassed 100 million views on YouTube as of 4:08 PM on the 11th. This marks Jimin's third music video to reach this milestone, following 'Set Me Free Pt.2' and 'Like Crazy' from his first solo album 'FACE.'
Released on July 19, 2024, 'Who' debuted at No. 14 on the US Billboard Hot 100 chart and remained on the chart for a total of 33 weeks. This achievement sets a record for the longest-charting K-pop song by a solo artist or group. Jimin now holds the record for the longest-charting solo song on the Hot 100, following BTS's 'Dynamite,' which charted for 32 weeks. In the UK, 'Who' stayed on the Official Singles Chart for 28 weeks, setting a record for the longest-charting song by a Korean solo artist since the chart's revamp in 2014. Additionally, 'Who' received a 'Gold' certification in the streaming category from the Recording Industry Association of Japan on March 28.
'Who' is a song that expresses the longing and confusion of missing someone never met. The track features a sexy and bold beat and rhythm, contrasting with the pure and earnest lyrics about finding true love. The music video showcases Jimin's journey to find true love, with scenes of him wandering the streets and passing through crowds, all portrayed as a performance. The dynamic camera movements enhance the visual appeal of the video. Throughout the video, LED signs featuring the album's track titles catch the eye, while flyers labeled '1995s TOP love song' and camcorder-style scenes amplify the vintage atmosphere.
Jimin won the 'K-POP SONG OF THE YEAR' award at the 2025 iHeartRadio Music Awards for 'Who.'