The opulent 700-pyeong mansion of Kim Young-ki, the entrepreneur who developed the world's first juicer, has been unveiled. Kim, who once hired top actress Lee Young-ae as a brand model to elevate his brand's prestige, shared insights into his strategic decision.
On the October 20th episode of tvN STORY's 'Billion Dollar Breakfast,' hosts Oh Eun-young, Lee Yi-kyung, and Jung Yi-rang visited Kim's residence.
Kim Young-ki is a business magnate who has achieved remarkable success, exporting to 80 countries worldwide, with approximately 12.38 million units sold over 17 years, and accumulating sales of 2.18 trillion won. He holds 241 patents and utility model applications.
Kim's mansion captivates with its museum-like exterior, expansive grounds, and majestic integration with the surrounding mountains. Each space, from the office where he draws inspiration for inventions to the research lab showcasing 51 years of innovation, was personally designed by Kim. The house also preserves hand-drawn product blueprints.
Kim revealed that the mansion was built 13 to 14 years ago, and he personally oversees the garden's design and maintenance. The interior features a high-ceilinged living room, long corridors, an indoor garden, and a luxurious dining room. Lee Yi-kyung expressed surprise at the home's pristine condition, while Oh Eun-young marveled at its vastness.
At 76, Kim maintains a disciplined morning routine, rising at 5 a.m. to brainstorm and document ideas.
In the past, Kim made the bold decision to hire actress Lee Young-ae, then commanding the highest fees, as the face of his brand. He recalled, "Lee Young-ae was the hottest figure at the time, known for her pure image. Despite the trend of top models avoiding mid-sized companies, I was determined to have her as our model. After persistent efforts, she agreed, and she genuinely liked our product, leading to the ad contract." He added, "The commercials were a stretch, but eventually, people remembered us as 'Lee Young-ae's Xrom.' I believe my strategy was a complete success."
Kim's wife, Min Young-yi, also reminisced about that period, admitting she was shocked by Lee Young-ae's fee but trusted her husband's determination. She recounted the financial struggles, saying, "I was scared when the sun set because loan sharks would demand money. But I always had faith in my husband."
Kim Ji-won, TenAsia Reporter bella@tenasia.co.kr