As of the 27th, ITZY's number of followers on the group's official Instagram account exceeded 20 million. This is the third record in the history of a K-pop girl group, showing ITZY's popularity.
The members are building a close bond with their fans by sharing small daily lives and moments off stage through their official Instagram account. Various challenges and short-form content with a trendy feel are also strongly attracting fans.
ITZY, who made a comeback after releasing the new mini album 'BORN TO BE' on January 8, released the title song 'UNTOUCHABLE' and the b-side song 'Mr. Vampire' (Mr. Vampire) music broadcast activities. He drew enthusiastic responses from K-pop fans around the world, conveying his solid skills and thrilling stage energy worthy of being a ‘K-pop representative performer.’ As proof of this, as of the afternoon of the 29th, the number of monthly listeners (number of listeners over the past 28 days) of the ITZY channel on Spotify, the world's largest music streaming platform, reached 7,298,571, with a total of 2.3 billion cumulative streaming worldwide for all music files registered on the platform. achieved.
'K-pop trending girl group' ITZY will take a leap forward by launching its second world tour 'ITZY 2ND WORLD TOUR <BORN TO BE>' starting in February with 29 shows in 27 regions around the world. The new world tour will begin on February 24th and 25th at Jamsil Indoor Gymnasium in Songpa-gu, Seoul, followed by Bangkok, Thailand on March 16th (local time), Auckland, New Zealand on the 21st, Sydney, Australia on the 24th, Melbourne, Australia on the 26th, and April 6th. Singapore on the 15th, Mexico City, Mexico on the 15th, Santiago, Chile on the 18th, London, England on the 24th, Paris, France on the 26th, Berlin, Germany on the 28th, Amsterdam, Netherlands on May 1, Madrid, Spain on the 4th, Tokyo, Japan on May 18-19. , June 6 in Seattle, USA, 8th in Oakland (USA), 11th in Los Angeles, 14th in Sugar Land, 16th in Irving, 18th in Atlanta, 20th in Fairfax, 23rd in Newark, 26th in Chicago, 28th in Toronto, Canada. , will hold solo performances in Taipei on July 20th, Manila, Philippines on August 3rd, and Hong Kong on the 10th.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr