BTS' Jimin ranked first in the boy group's personal brand reputation in January 2023.
On the 14th, the Korea Business Research Institute announced the boy group's individual brand reputation rankings for January 2023.
In order to analyze big data, the Korea Business Research Institute extracted 11,413,418 brand big data of 703 boy group members from December 14 of last year to this day and created a participation index and media based on consumer behavior analysis of boy group individual brands. The brand reputation index was analyzed using the index, communication index, and community index.
According to the announced results, BTS Jimin took first place. Director Koo Chang-hwan said, "As a result of the analysis of brand big data on the boy group's individual brand reputation in January 2023, BTS Jimin's brand ranked first."
He continued, "BTS Jimin's brand, which ranked first in the boy group's individual brand reputation in January 2023, had high scores on 'collaborate', 'compose', and 'release' in link analysis, and 'With You' and 'With You' in keyword analysis. "Taeyang' and 'Vibe' were analyzed highly. In the positive/negative ratio analysis, the positive rate was analyzed at 86.64%," he added.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr