The 'Ilta Scandal' is gaining attention.
tvN's Saturday-Sunday drama 'One-hit Scandal' is a drama depicting the bittersweet romance between the passionate owner of a national side dish store and a Korean math instructor who unfolds in the battlefield of private education. From the first week of broadcast until now, the heart-pounding romantic chemistry between Jeon Do-yeon and Jung Kyung-ho, the activities of various characters armed with various personalities, and a warm story that raises the temperature of the heart are unfolding in an exciting development, eliciting an explosive response.
The viewership rating for the last 6 episodes broke its own record, recording an average of 12% and a peak of 12.8% (based on Nielsen Korea paid platform) based on households in the metropolitan area. Also, according to Good Data Corporation, tvN's 'Ilta Scandal' continues to be the most talked-about drama for three weeks in a row. After its first broadcast, topicality increased by 97.5%, and it recorded explosive growth every week, maintaining its first place for three consecutive weeks. It ranked first in the VON (Voice of Netizen), video, and SNS categories that constitute topicality for two consecutive weeks, increasing its topicality share to 27.0%, truly proving its hot 'one hit' power. Accordingly, we looked into the secret to the popularity of 'One Hit Scandal', which completely captivated viewers regardless of generation.
◆ The reason why you can't help but fall in love with the 'hot couple' 'Synergy between writing, writing, and ship'
At the heart of the reason why 'One Hit Scandal' was able to attract viewers by surpassing double-digit viewership ratings in just three weeks was the tiki-taka romantic chemistry between Haeng-seon (played by Jeon Do-yeon) and Chi- kyeol (played by Jeong Kyeong-ho). The relationship between the two people, who went from growing when they met each other to slowly opening their hearts to each other and becoming closer, changes from moment to moment like a roller coaster, maximizing immersion. The passionate performances of the two actors, who completed unique characters by adding Jeon Do-yeon and Jung Kyung-ho's unique colors, are considered to be the leading contributors to the current 'one-shot scandal' craze.
Director Yoo Je-won is adding to the charm of the work by showing a dynamic direction that crosses romance, comedy, drama, and mystery by skillfully controlling the pace and pace. The directing, which intimately depicts the character's emotional changes without overly revealing emotions, naturally highlighted the exciting points, and was praised as a 'heart-pounding' directing where laughter and excitement coexist, proving its value as a romance craftsman. In order for actors and directors to be able to utilize their talents to the fullest, a solid script must be the basis. Writer Yang Hee-seung took his unique warm sensibility as the basic emotion and tightly told the story of the romance of path and fierce battle and the story of a diverse group of characters. This time, a mystery code that stimulates the reasoning instinct is added to cause viewers to become overly immersed. Writer Yang Hee-seung's script, which depicts various human groups with a warm perspective, director Yoo Je-won's direction, which maximizes the attractiveness, and the passionate performances of the actors who properly show off the characters' charms through flawless acting, 'One -shot Scandal' completes the three-way harmony. The remaining story raises even more expectations.
◆ Generation-integrated character battle x chemistry parade filled with devilish charm
Even though it is a romance genre, 'One Thing Scandal' is receiving full support regardless of generation as it is a drama that the whole family can enjoy and watch together. This is because not only the heart-pounding romance between Jeon Do-yeon and Jung Kyung-ho, but also the stories of various characters provide additional fun and empathy. The characters, each with their own unique narratives, and their intertwined relationships play a decisive role in enriching the story, bringing more fun and empathy than expected.
Although he was a member of the national handball team, he gave up that position for his family and raised his niece like a daughter, and the narrative of Fierce, who is Korea's best one-time instructor with both ability and wealth, but cannot feel the happiness of being full due to an eating disorder, has viewers hooked from the beginning of the play. It made you immerse yourself in the character and root for it. Here, the warm familial love shown by Haeng-seon and Hae-i (Noh Yoon-seo) and Jae-woo (Oh Eui-sik), the close chemistry between Haeng-seon and Yeong-ju (Lee Bong-ryeon), and the bromance chemistry between Kyeol-seon and Dong-hee (Shin Jae-ha), as well as the entrance exams are just around the corner. The relationships between the characters, which show a variety of chemistry, such as the worries of young people and fresh school romances, are further enhanced by the actors' flawless passionate performances, ensuring completeness.
◆ Sponge charm that absorbs romance → mystery
'Ilta Scandal' targeted viewers' tastes with its diverse charms melted into a dynamic development that made it impossible to take one's eyes off it for even a moment. Haengseon's national side dish shop, Chicheol's The Pride Academy, and Woorim High School located in Nokeun-ro, Korea's No. 1 private education district. With this in the background, the episode containing the joys and sorrows of various members was completed into a richer story. The pleasant and warm stories of those who are placed in the right place are solidifying the romance of the 'heated' couple. Rather than focusing only on the path and fierce battle, we paid attention to the narratives and personalities of the various characters that appear in the drama. As a result, lively and three-dimensional characters were created, which became a point where viewers could enjoy a variety of fun.
The mystery code that catches the viewers off guard is carefully designed in the right places in the drama, doubling the attraction and immersion, adding tension to the drama and attracting a wide range of viewers. In addition to this heart-pounding excitement, 'Ilta Scandal', which has all of the delightful laughter, humanism, and unexpected mystery codes, truly demonstrates the power of a drama that is like a comprehensive gift set that can be enjoyed according to one's taste.
Cho Moon-joo, Chief Producer (CP) of 'Ilta Scandal' said, “Viewers also seem to receive healing through 'Ilta Scandal,' which is a familiar, comfortable, and enjoyable drama amidst colorful and powerful stories. “I think Haeng-seon's bright energy is not only fierce but also makes viewers smile,” he said. “Jung Kyung-ho's depict diverse charms, which vividly the deficiencies of modern people, and Jeon Do-yeon's natural yet lovely charm, combined with his comical acting and professional characteristics as an instructor.” The romantic comedy was completed with freshness added to familiarity. “The process of sharing secrets and the fierce battles that permeate each other and the crises will become even more exciting.” He continued, “The students' fresh love triangle will also add to the fun. “We will continue to make every weekend evening warm and fun.”
'Ilta Scandal' airs every Saturday and Sunday at 9:10 PM.
Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr