JYP Entertainment's (hereinafter JYP) Chinese boy group BOY STORY won the 'Rising Group of the Year Award' at the '2022 Weibo Night' awards ceremony.
Boy Story received the 'Rising Group of the Year Award' at the '2022 WEIBO NIGHT' awards ceremony held at the Mercedes-Benz Arena in Shanghai, China on the 25th. '2022 Weibo Night' is a large-scale awards ceremony hosted by Sina Weibo, China's largest SNS platform, and awards are given to organizations and people who have distinguished themselves in six major fields: entertainment, aerospace, government affairs, e-sports, sports, and public interest. . Boy Story was honored with an award at the awards ceremony they attended for the first time since their debut, demonstrating the group's popularity.
They appeared on the Weibo program 'For Our Glory', which aired from September of last year to January 2023, and showed off their presence by taking first place in all missions. Taking this as a signal, they won the 'Rising Group of the Year Award' at the 'Weibo Music Awards 2022' ceremony held in January and received favorable reviews by performing the title song 'WW' of their first full-length album, and this '2022 Weibo Night' Through the award, they were recognized by Chinese local mainstream media and established themselves as a trending group with great expectations for their future activities.
It also achieved significant results on the global charts. Boy Story's title song 'WW' from its first full-length album 'WE', released in September of last year, ranked 3rd on the real-time chart provided by US Billboard's 'Hot Trending Songs Powered by Twitter' as of the afternoon of November 3, 2022. They became the first Chinese idol group to appear on the chart. Afterwards, it succeeded in ranking six more times in the two months of December and January 2023, showing its infinite potential for global growth.
Boy Story is a boy group under Shinsung Entertainment, a joint venture between JYP's Chinese subsidiary JYP China and TME (China's Tencent Music Entertainment Group), and its members are all Chinese. As the first group to apply JYP's localization strategy 'Globalization by Localization', they started the era of Chinese nurturing idol 2.0, and expanded their solid fandom through the first debut showcase and busking tour for local idols, appearances at KCON, and untact performances. We are doing it. Boy Story, which is proving the group's capabilities with steady growth, is expected to leap higher in 2023 based on large-scale awards ceremonies and various first-place records.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr