Singer Lee Chan-won is making a big splash in the advertising world as the driving force behind increased sales.
Lee Chan-won, who is famous for being synonymous with a healthy and upright image, continues to gain trust from the public and also has a wide fan base, showing great advertising effectiveness as a brand model.
Chan-won Lee has been active as a model for several brands, including health foods, pizza, chicken, shampoo, beauty, and home appliances, and has emerged as a blue chip in the advertising industry, boasting a significant impact in increasing sales and contributing to increasing brand favorability.
Because Lee Chan-won showed familiar charm through various broadcast programs, consumers also believed in him and showed high interest, and as a result, following the sell-out crisis, Lee Chan-won's effectiveness was proven by recording record-breaking sales within the brand. Additionally, the fact that it is possible to set up a variety of target groups as the fan base is wide can also be seen as one of the reasons for the influx of love calls.
In addition to the increase in sales of brand products, Lee Chan-won's advertising video is also gaining great popularity. Lee Chan-won, who is presenting customized advertisements for a variety of brands, including beauty products, health foods, and home appliances, is contributing to the rise in popularity by digesting all brand concepts and completing highly addictive CM songs for brands that are active as health guardians.
In addition, the beauty industry, where female models are relatively active, also selected Lee Chan-won as a brand model, demonstrating his popularity and name power. Lee Chan-won, who has been active not only in the music industry but also as the new MC for KBS2's 'Problem Son of the Rooftop', is dominating the advertising world and is at the center of attention every day, raising expectations about what kind of activities he will show in the future.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr