‘Luxury actor’ Baek Sung-hyun is taking a meaningful step for the Earth. Baek Seong-hyun joined as an ambassador for Code Green Hub (HUB) platform store MO, which is scheduled to open on May 13th.
Store MO is a code green hub that practices ESG (environmental, social, and governance) values that save the earth. 'Code Green' is a word meaning the lowest level among the five levels of alert in the United States, which is issued when there is a high-level threat such as terrorism. It is also an emergency code used in hospitals when emergency matters or announcements occur, such as 'disaster relief, emergency evacuation'. It is a code that means ‘command’. It also has the meaning of 'green', which means nature and green, and contains the meaning of saving the earth from a crisis by leading a proper consumption life. To consumers, Store MO is also demonstrating its will to become a companion for an eco-friendly lifestyle as a code green hub.
Currently, the problem of global environmental destruction due to overproduction has already reached a dangerous level. Global environmental reports warn that in almost all scenarios, the global temperature rise will reach 1.5 degrees in the near future (2021-2040). As global warming intensifies, loss and damage ultimately fall on humans. Store MO was designed to lead daily practices to save the earth by reducing resource waste.
Accordingly, Baek Seong-hyun was selected as an ambassador for brand MO. Comedian Park Soo-hong, who was previously named as an ambassador, actors Eugene and Ki Tae-young, singers Kim Wan-seon and Kim Yeon-ja, and actress Lee Yun-ji will participate in the activity. Baek Seong-hyun, who has always been interested in global environmental issues, is known to have readily accepted the ambassadorship offer for the good cause of 'consumption that saves the earth.' Baek Seong-hyun plans to actively promote contents for ‘consumption that saves the earth’, such as the expiration date labeling system.
Ambassadors made up of stars will lead the way and directly participate during the event to benefit consumers, companies, and the planet. From May 13th to 16th, the '4-day Store MO Code Green (ESG) Grand Festival with Prices Like Lies' will be held on the Pi Ground stage in Neungdong Pi Factory, Bonda Vinci Museum, Gwangjin-gu, Seoul. This event promotes rational consumption and carbon emissions reduction by selling products nearing their expiration date or expiration date at a discounted price (70-80%) compared to the regular sale price. In addition, we are carrying out activities to strengthen public relations following the full implementation of the expiration date labeling system (January 2023).
Meanwhile, Store MO is expected to become a useful platform for both companies and consumers under the goal of 'Saving the Earth' in line with the government's ESG policy.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr