LE SSERAFIM captivated fans around the world with overwhelming performances.
Le Seraphim (Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, Hong Eun-chae) posted a performance music video for their new song 'UNFORGIVEN (feat. Nile Rodgers)' on the Hive Labels YouTube channel at midnight today (8th). In this video, Le Seraphim performed dynamic choreography while moving through various spaces, including a luxury restaurant, a set with a mysterious atmosphere draped in white cloth, and the night streets of Bangkok, Thailand.
Starting with Mnet's 'M Countdown' on the 4th, they appeared on KBS 2TV's 'Music Bank' on the 5th and SBS' 'Inkigayo' on the 7th to perform their new song. On the stage of the title song 'UNFORGIVEN (feat. Nile Rodgers)', the five members delivered a stable live performance while performing non-stop, difficult choreography, such as bending the waist at 90 degrees, drawing praise for "flying around the stage." In particular, the five members' strong facial expressions and visuals that shine even in close-ups made it impossible to take your eyes off them for even a moment.
The performance of the b-side song 'No-Return (Into the unknown)', which highlights Le Seraphim's refreshing charm, attracted attention with the bright smiles and powerful vocals of the members who truly enjoyed the performance. In addition, as of 7 am today on YouTube, Le Seraphim recorded the highest number of views among all cast members' stage and group fancam videos released on 'M Countdown', 'Music Bank', and 'Inkigayo' last week, making them the 'strongest girl group performance'. proved its reputation.
In addition, the point choreography of the title song is gaining great popularity on social media. This choreography, which expresses the transformation from a rabbit to a villain through hand movements, was well-received by K-pop fans around the world, and the total number of views of the video shared with the hashtag '#UNFORGIVEN' on TikTok, a global short-form mobile video platform, was As of 3 p.m. on the 7th, it exceeded 300 million views.
Meanwhile, Le Seraphim's first full-length album 'UNFORGIVEN' ranked first in Japan's Oricon Daily Album Ranking for two consecutive days (as of May 5-6). With this album, Le Seraphim topped the Oricon chart for the third time on the day of release, proving the popularity of the 4th generation girl group 'one top' in Japan.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr