Prestige cosmetics POLA's first store in Korea opened on May 2 on the first floor of the main branch of Lotte Department Store in Myeong-dong, Seoul.
Founded in 1929 and soon to celebrate its 100th anniversary, Paula is recognized for its reputation and product quality as a beauty brand. Under the banner of ‘Art of Science Skincare,’ this brand proposes products based on the values of science, art, and love. POLA is a cosmetics brand based on epigenome science that builds a skin elasticity network, and products that were previously only available at major duty-free stores can now be found in domestic stores.
At the opening event, celebrities Joshua & Dino (Seventeen) and Seolhyun visited the store to offer their congratulations. They personally used products embodying the philosophy of ‘The Art of Science Skincare’, which presents infinite possibilities to the skin, at the modern chic Polar Boutique.
Paula has been researching ways to change skin constitution by taking inspiration from the fact that identical twins grow differently depending on their lifestyles. In addition, the company explained that its own research center has accumulated skin data of 20 million people over 25 years through skin analysis technology with 0.01mm precision, and is introducing unrivaled products through scientific research based on this.
In addition, the brand pursues an aesthetic sense of art and hosts the Hakone 'Pola Museum', which houses over 10,000 art pieces ranging from impressionist paintings to makeup tools, and the 'Pola Research Institute', which has continued cultural research on women and cosmetics since 1976. ' is also operated.
A brand official said, “The luxurious store, with its simple but impressive eclectic black interior, symbolizes Paula’s identity,” adding, “Paula’s brand visual symbolizes the BA line and represents the eternal regeneration of natural products. “This is an artwork by Azuma Makoto, a world-renowned flower artist who expresses strength, and emphasizes POLA’s century-old research philosophy of unfolding the infinite potential of our skin.”
Meanwhile, in commemoration of the store opening, Pola is holding various events such as giving 5 types of BA BA sachets, the brand's representative product, to all visiting customers during the month of May. Additionally, when visiting the store, an experienced beauty consultant introduces POLA's very special products that are perfect for each customer's skin condition through 1:1 skincare curation.
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