K-concerts flocking to OTT
A new wind has blown in OTT as we experience the COVID-19 situation. Content containing live performances of singers is gaining popularity. It is attracting the interest of consumers because they can enjoy the concert anytime, anywhere and even get a glimpse of the behind-the-scenes story.

PSY’s ‘Soaked Show’, which is said to be the representative summer festival, can be seen from the ‘corner of the room’. Psy's show, which caused a ticket sales crisis last year, was released on the OTT platform Disney+ on the 3rd as 'Psy's Show 2022'. ‘Psy Soaked Show 2022’ is a live concert film that vividly captures the best moments created by artist PSY and 350,000 audience members.

‘Drench Show’ is a performance in which the audience and Psy enthusiastically enjoy the stage while being splashed with water every summer since 2011. This is why the audience of ‘Dream Show’ is called crazy. 'Psy's Drenched Show 2022' is an encore, and only the key points of 'Soaked Show', which did not have a properly set running time, were edited. You can now enjoy PSY's songs and the audience's cheers through smartphones and TV.

K-concerts flocking to OTT
Of course, there is an energy and atmosphere that can only be felt on site. However, it has the advantage of being able to see the overall flow of the performance or the singer's facial expressions and gestures in high definition, which cannot be seen on site. Psy said, "You can see the big picture of the performance. I tried to make the sound of the audience response as close to the scene atmosphere as possible. I put a lot of effort into sound mixing and color. “It was captured well in ‘Show 2022,’” he said.

Psy cited one of the reasons for making a video of 'Soaked Show' as "to inform overseas fans." He said, "Overseas fans don't know much except 'Gangnam Style' and 'That That'," and added, "I think this is an opportunity for other types of songs to be known to overseas fans who have limited knowledge of songs. Domestic fans will enjoy it, and overseas fans will also enjoy my other songs." “I planned this in the hope that people would recognize the song,” he said.

The response to ‘Psy’s Drunk Show 2022’ was enthusiastic. Disney+ subscribers gave favorable reviews, such as “I watched it at home while spraying water,” “I enjoyed the concert in the corner of my room,” and “I sang along until the end.”

K-concerts flocking to OTT
Previously, content containing the live concert of the group Blackpink was released as ‘Blackpink: Light Up the World’ and ‘Blackpink the Movie’ on Netflix and TVing, respectively. In particular, 'Blackpink: Light Up the World' became a hot topic as Blackpink became the first K-pop group to be the main character in a Netflix documentary. ‘Blackpink: Light Up the World’ captured the hearts of fans, including scenes of Blackpink’s stage and backstage.

Blackpink, which boasts a large fandom, will be content that you do not want to miss even on OTT platforms. Following Netflix, TVING also signed an exclusive contract and re-released the movie 'Blackpink the Movie', which was released in 2021. It's great for fans to be able to vividly watch Blackpink's performances and daily stories, and OTT platforms have become an opportunity to attract subscribers.

K-concerts flocking to OTT


There is another singer who attracted OTT subscribers through fandom. Trot singer Lim Young-woong broadcasted his Seoul performance in August 2022 live through TVING. At the time, it recorded the highest number of paid subscribers among TV Live broadcasts.

In addition, live concerts of K-pop singers such as Mamamoo and NCT 127 were released through OTT. Fans can enjoy popular idol concerts without the hassle of purchasing tickets. Idols can appeal more to overseas fans in the global K-pop market. This is why content containing live concerts is attracting attention on OTT.

Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr
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