The JTBC drama 'Doctor Cha Jeong-sook', produced by content production company Studio & New, ranked 1st in general viewership ratings, 1st in target viewership ratings, and 5th among all JTBC dramas in viewership ratings, captivating domestic viewers at home theaters and becoming a hot topic on global OTT as well. .
According to NEW on the 9th, 'Doctor Cha Jeong-sook' is on Netflix's top 10 charts in 17 countries, creating a craze among viewers not only in Asia but around the world. In addition to Korea, major countries are rising in ranking every day, with Indonesia and Malaysia ranked 1st, Thailand, the Philippines and Vietnam ranked 3rd, Singapore 4th, Japan and Saudi Arabia 5th. In Asia, where a consensus has been formed about patriarchal culture, the residency challenge of Cha Jeong-sook (played by Eom Jeong-hwa), a housewife of 20 years, is providing refreshing catharsis.
With the popularity of dramas expanding beyond Korea and overseas, interest in writer Jeong Yeo-rang, who wrote 'Doctor Cha Jeong-sook', is also increasing. Writer Jeong Yeo-rang, who officially debuted as the main writer of a feature-length drama with 'Doctor Cha Jeong-sook', evokes strong sympathy from women who are called someone's wife, mother, and daughter-in-law through the main character Cha Jeong-sook, and has sacrificed herself for her family. By giving birth to a disgraced husband, Seo In-ho (played by Kim Byeong-cheol), he is capturing both sympathy and laughter.
Studio & New, a subsidiary of content media group NEW, is actively continuing its lineage of collaboration with new artists. Studio & New, which was established following the success of 'Descendants of the Sun', the first Korean-Chinese simultaneous broadcast drama that established a 100% pre-production system, marked the drama debut of writer Moon Yoo-seok, a former chief judge, with the founding work 'Miss Hammurabi'. Then, ‘The Devil Judge’ was presented one after another. I worked with writer Immeari, a former member of Kim Eun-sook's division, on her debut works 'Beauty Inside' and 'One Day Destruction Came to the Front Door of My House'. In addition, writer Noh Seon-jae, a former parenting journalist, presented 'Oh My Baby', and writer Park Sang-gyu, a former investigative journalist, presented 'Fly, Gae Cheon-yong'.
Executive Director Shin Dae-sik, who leads Studio & New's Production Division 1, said, "We place possibility as the highest value and strive to bring out the capabilities of creators to the fullest regardless of whether they are stars or newcomers. We will continue to create works that will satisfy the diverse tastes and perspectives of global viewers beyond Korea." “We will present them one by one,” he said.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr