A birthday advertisement will be broadcast on the 6th screen of the Jongno-daero bus stop (01012) for one week starting May 11th. 'Happy birthday, Chaeyoung,' a birthday advertisement featuring the diverse charms of Lee Chaeyoung, who boasts women's wannabe looks. The sincere congratulatory phrase ‘Spring and summer, you and us’ attracts attention.
Then, for three days from the 12th to the 14th, a birthday advertisement will be displayed on the electronic display board installed in Seoul's representative shopping mall.
First, an advertisement is broadcast on the Art Canvas electronic display board installed at the main entrance on the first basement level of Lotte World Mall. This is a location that boasts a huge floating population 365 days a year, thanks to the electronic display board installed on the wall right next to the British star chef Gordon Ramsay Burger.
A birthday advertisement will also be posted on the 15-meter-high giant screen (North Media Tower) in Yeouido IFC Mall. During the same period, birthday advertisements will also be broadcast on one ultra-large LED installed on the outdoor wall of Hyundai Department Store Uplex in Sinchon and on the 21st 75-inch LCD panel in the underground passageway.
In addition, as Lee Chae-young took first place in the May birthday vote conducted by Idol Chart, the electronic billboards in Seodaemun and Myeong-dong areas are also filled. For a week from May 8, birthday advertisements can also be seen on the rooftop electronic display board of Shinhan Bank at the intersection of Seodaemun Station and the rooftop electronic display board opposite the main entrance of Avenuel of Lotte Department Store in Myeong-dong.
In addition, birthday celebration cafes prepared by fans are also operated across the country. Starting with Borough Coffee next to Gyeongbokgung Palace in Seoul, Gold Moon Coffee and Cafe Chaeon located in Yongsan, Cafe Eyu, Cafe Pick, Cafe Mongul, and Cafe Bonnie located in Hongdae, Cafe Pew and Every Caron located in Gangnam, and in Busan, Birthday at Cafe Fremantle in Gupo-dong. Congratulatory commemorative paper cups and special benefits are prepared.
An official from Lee Chae-young Gallery, who planned this advertisement, said, “We sincerely congratulate Chae-young Lee on her birthday,” and added, “I hope that this birthday advertisement will serve as an opportunity for more people to become aware of Chae-young Lee’s charms.”
Reporter Junho Yoon, Ten Asia