On the 18th, Professor Seo Kyeong-deok began by saying, "There was a huge controversy at the after-party of the fashion show held by the luxury brand Gucci in the middle of Seoul, with even the police being dispatched."
He continued, "This party, celebrating the success of the fashion show, had loud music playing even late into the night, and laser lights were fired in all directions, causing great suffering to nearby residents trying to sleep."
He said, "As a result, 52 reports were filed, 9 patrol cars were dispatched, and the police requested to sort out the situation, but they paid no heed and continued to have their own party, and were eventually notified for a misdemeanor related to noise." “The other problem is that illegally parked cars are filling the streets, so the police disperses all the illegally parked cars,” he said.
Gucci held the '2024 Cruise Fashion Show' at Geunjeongjeon at Gyeongbokgung Palace in Jongno-gu, Seoul on the 16th and then held an after-party at a nearby building.
It is known that the event was attended by celebrities and fashion industry celebrities who attended the show. Events held in open spaces caused damage to nearby residents. On social media, people said, ‘I was pounding until midnight and the police finally showed up,’ and ‘I think I’m going to go crazy. There was a post expressing discomfort, such as 'I don't know why it makes noise like that to the outside.'
Netizens who heard the news pointed out that Gucci's after-party event was a 'nuisance'. In response, Gucci bowed its head and said, "We deeply apologize for the inconvenience felt by residents, including the noise caused by the after-party held after the fashion show on the 16th."
Professor Seo Kyeong-deok referred to the apology and said, "It was a short one-sentence apology. In fact, the fashion show was a 'luxury' product, but the after-party was 'cheap'. The apology does not seem sincere. In other words, it is due to a lack of 'global manners.'" .
He also pointed out, “Gucci wants people to have basic ‘personality’ before creating flashy ‘luxury goods.’”
Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr