Reporter Kim Seo-yoon of TenAsia digs into the current status of the entertainment industry, including notable dramas, entertainment, and noteworthy rising stars. YouTubers are active in broadcasting beyond their main stage, YouTube. As a regular performer of broadcasting companies and OTT entertainment programs, they sometimes exert more influence than influencers. Should we call them 'YouTubers' or 'celebrities'? Boundaries are blurring.
According to the entertainment industry on the 1st, YouTubers are moving from broadcasting to entertainment. Broadcasting company PDs promote their programs with the topicality of YouTubers, and YouTubers raise their ransom.
As the number of channels of broadcasting companies increased, the competition for ratings intensified. With the advent of platforms such as YouTube, consumers are looking for new and stimulating content. Entertainment PDs also started reaching out to YouTubers, not celebrities, to follow the flow.
Panibottle, the same travel YouTuber, also showed off his extraordinary wit in 'Global Bull World Tour'. In particular, thanks to the popularity of season 1, MBC's variety show 'Around the World While Born' starring Pannibottle confirmed the production of season 2 even before it ended. The news of the production of season 3 was also announced. Pannibottle will also appear in Season 2, which will be released on the 11th.
YouTuber Dex is realizing the saying 'Paddle when the water comes in.' He was dubbed the 'catfish man' of Netflix's 'Solo Hell 2' and gained great popularity, and the YouTube channel he operated was also 'rice cake'. He newly joined 'Around the World as I Was Born 2' and appeared as a salesperson at a delivery restaurant in JTBC's 'Smiling President', which will be broadcasted for the first time this month. He is showing off his charm by appearing in Season 1 and 2 of the MBC production wave entertainment 'Game of Blood'.
Since they are popular YouTubers, high topicality was guaranteed from the moment they were cast. However, it was not such a good reaction. Kwak Tube's 'Busan Villager in Sydney' and 'Global Bull World Tour' recorded poor ratings of 1%.
Subscribers expressed their displeasure. Some commented that it was a pity that YouTube's unique raw sensibility had disappeared. This is because Kwak Tube and Pani Bottle are both YouTubers who gained popularity by traveling to unfamiliar countries and capturing the adversity they experienced along the way.
They are also active in YouTubers, where regulations are not clear compared to broadcasting companies. There is a part of concern about words and actions. It often appears that the unfiltered remarks of ordinary performers have risen on the cutting board.
In addition, many YouTubers such as Satire, Oking, and Short-spoken Haennim are playing a role as licorice in broadcasting entertainment programs. Good synergy can occur only when YouTube's unique sensibility and broadcasting company's systematic structure are properly mixed.
Kim Seo-yoon, staff reporter seogugu@tenasia.co.kr