Netflix co-CEO Ted Sarandos announced that it would invest $2.5 billion in South Korea over the next four years.
On the morning of the 22nd, a discussion on Netflix and Korean content was held at Four Seasons Hotel Seoul, Jongno-gu, Seoul. The event was attended by content executives, including Ted Sarandos, co-CEO of Netflix.
On this day, it was my first visit to Korea after becoming co-CEO Ted Sarandos. He said, "It's an honor to be with you in Korea. We launched Netflix globally in 2016, but we didn't expect it. People would rather follow the typical Hollywood formula of exporting content overseas. But we chose a different path." said.
He added, "We have invested in more than 50 countries. Some are to entertain local audiences, but we believe that great stories can come from anywhere. There is no place that has properly proven that belief."
Co-CEO Ted Sarandos said, "60% of global viewers watched at least one K-content. The movie 'Carter', the series 'Our School Now', and 'The Glory' were top 10 in more than 90 countries. It is not easy for any work, by any metric, to win the historical 'Squid Game.' Works such as 'The Glory', 'Strange Lawyer Woo Young-woo', 'Physical: 100', and 'Gil Bok-soon' have created huge fandoms. "he explained.
Also, "Considering the potential of Korean content, so far it has only scratched the surface. This is why we are investing in Korea for a long time. We plan to invest 2.5 billion dollars (approximately KRW 3.2248 trillion) over 4 years. It also includes doing," he said.
Reporter Kang Min-kyung, Ten Asia kkk39@tenasia.co.kr