After receiving the spotlight that no one expected, the impure forces were twisted. This is the story of the girl group Fifty Fifty, which is called the 'miracle of small and medium-sized idols'. The agency, Attract, warned of a hardline response, saying that there are external forces that induced him to sign a new contract with Fifty Fifty. Among them, it was known that one of the members of Fifty Fifty was suffering from health problems.
On the 23rd, Attract claimed that outside forces had approached Fifty Fifty through an official statement, causing a stir in the music industry.
Attract said, "External forces have been identified that approach our artists and entice them to violate their exclusive contracts with us." They are committing an illegal act by inducing their artists to sign contracts with them, ignoring valid exclusive contracts by making a wrong judgment."
"This kind of act by outside forces is an act of trampling on the pure love of fans, and it can greatly damage the image and future potential of artists who have just debuted for only 7 months, and furthermore, it will have a serious negative impact on K-pop as a whole. can," he said.
Fifty Fifty, a 4-member group that debuted in November of last year, surprised the domestic music industry with a 'surprising achievement' that reached the Billboard's main single chart 'Billboard Hot 100' in 4 months of debut through 'Cupid'. As of the 24th, 'Cupid' ranked 24th on the 'Billboard Hot 100', breaking the record for the longest entry by a K-pop girl group with a 13-week chart-in. They also entered the UK's 'Official Singles Chart Top 100' for 13 consecutive weeks, rewriting a new record for a K-pop girl group. In Korea, they ranked first on the circle chart "Global K-Pop Chart" for six weeks in a row, and also ranked first on "Social Chart 2.0," which combines the popularity of each social media, proving their popularity.
Fifty Fifty is the first group released by Attract, a new agency founded in 2021. Fifty Fifty's achievements in the current music industry, where it is difficult to gain attention right after debuting, are miraculous unless they come from a large entertainment company. This is why they are called the 'miracle of small and medium-sized idols'.
When Fifty Fifty showed such potential, the 'third force' who had their eyes on them attached themselves.
Attract said, “Even though we started as a small company, we, who had a dream more than anyone else, wrote a new history of K-pop while overcoming adversity despite the difficult financial situation. Fans not only in Korea but also around the world are cheering for it."
"We cannot hold back our anger at the illegal acts of impure external forces trying to rob this tremendous miracle achieved by a small and powerless agency, but we will respond calmly and resolutely and fight to the end without any compromise with these external forces to hold them legally responsible." will,” he said.
The preparation period for Fifty Fifty is two years. Producer Ahn Seong-il, who created Fifty Fifty, is a person who has been active not only in composing and arranging, but also in producing. He worked with Sechs Kies, Fin.K.L, So Chan-Hwi, Y2K, As One, Lee Soo-Young, MC THE MAX, Eun Ji-Won, J-Walk, Rumble Fish, etc., and was also the production director at Warner Bros. Korea. Currently, he is the CEO of Dugiverse, a comprehensive content development group.
Dugibus personnel who jumped into idol production project consulting two years ago at the suggestion of Attract said in an interview that their love and responsibility for the members of Fifty Fifty was the driving force behind this project. The members of Fifty Fifty also did their best in the difficult training process to achieve the goal of debut.
Fifty Fifty achieved global success on its own without the halo of a large entertainment company. The public hopes that they will not be swayed by 'temptation' and walk their own path as confidently as they have done so far.
It is regrettable that the member's health problems are holding back in a situation where they are actively promoting in Korea thanks to their remarkable overseas results and need to know more about themselves.
Regarding this, Attract said, "In fact, one member had medical symptoms, so we discussed with the member himself and his family, and with both parties' consent, we underwent treatment according to the doctor's instructions, and we underwent surgery on May 2nd. According to the doctor's diagnosis that a recovery period of about six months was required, the artists' activities were suspended, and other members were given a break under the judgment that health was the most important."
Did you say hosadama? The public is cheering for them to overcome the crises and grow bigger.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr