ITZY's new album 'BET ON ME' music video has risen to No. 1 on YouTube Trending Worldwide.
Prior to the official release of the new mini-album "KILL MY DOUBT" on July 31, ITZY first released the music video for the new song "BET ON ME" at midnight on the 3rd. As of the morning of the 4th, the music video ranked #1 on YouTube's music video trending worldwide, proving the keen interest of K-pop fans around the world for ITZY's comeback.
The music video for the new song "BET ON ME" touches the hearts of those who feel alone and run through a dark tunnel, finally find a way out and run vigorously toward the bright light. In particular, the scene where ITZY members hold hands and move forward together and become each other's strength left a deep impression on MIDZY (fandom name) both at home and abroad. The music video depicting the image of youth who eventually finds the answer even after wandering makes people look forward to the release of the sound source of 'BET ON ME'.
'BET ON ME', which is located on the first track of the new album, was written by JYP Entertainment's representative producer Park Jin-young. Inspired by conversations with ITZY members, the lyrics were written, and the fierce growth of young people living in this era, including the five members Yeji, Lia, Ryujin, Chaeryeong, and Yuna, was expressed in honest words. With lyrics such as "Even though I'm afraid, I can never fly without the courage to fall" and "Because I'm the only one who will trust this anxious me," ITZY shows a situation in which anxiety and confidence coexist inside and confidence that has been solidified even after going through a long process of contemplation. and delivers a deep resonance.
In celebration of their first comeback in 2023, ITZY will launch large-scale promotions such as releasing a total of three music videos, operating a pop-up store, and holding online and offline showcases. Starting with 'BET ON ME', the music video for the b-side song 'None of My Business' on the 24th and the title song 'CAKE' on the 31st will be released, and ITZY's outstanding dance skills can be seen. A performance video was also prepared. Also, from July 27th to August 9th, a pop-up store will be held at The Hyundai Seoul, Yeongdeungpo-gu, Seoul, and on July 31st, the day of the release of the new album, an online and offline showcase will be held and meet with fans.
The new album 'KILL MY DOUBT' is also completed with all-out effort, foreshadowing the birth of a new album. The title song 'CAKE' was written by Black Eyed Pilseung, who made Twice's hit songs such as 'Like OOH-AHH', 'CHEER UP', 'TT', and 'LIKEY'. Composed and arranged. The credits for the b-side tracks include Park Jin-young, Lee Se-ran, a popular K-pop writer, Danke, who worked on Twice and NMIXX songs, and Kang Eun-jung, who collaborated with famous K-pop artists such as Taeyeon and Red Velvet. .
Meanwhile, ITZY's new album 'KILL MY DOUBT' and the title song 'CAKE' will be released simultaneously worldwide at 6 pm on the 31st.
Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr