Group Ive (IVE) has radiated the charm of 'refreshing end' through a new song music video teaser.
Pepsi and Starship Entertainment (hereinafter referred to as Starship) released a music video teaser for Ive's new song 'I WANT', the main character of the '2023 Pepsi Campaign', on their official YouTube channel at 7 pm on the 11th.
The released video started with An Yu-jin running among the passengers with a bright smile in a subway room decorated with Pepsi images. Then, close-up shots of the members' unrivaled visuals and lovely smiles appeared one after another, drawing admiration.
Through this teaser, the sound source and part of the choreography of the new song "I Want" was revealed for the first time. Ive performed splendid choreography in line with the sound source, and danced happily with the passengers, instantly coloring the cabin with a hot festive atmosphere.
Finally, the video ended with a scene of colorful firecrackers exploding under a dark night sky. The teaser video, which combines Ive's refreshing visuals and cool energy, raised expectations for the main music video along with the new song.
Pepsi and Ive's new collaboration song 'I Want' is a pop number that stands out with a unique instrument in a simple melody code. It contains a message of hope and courage, "Let's put off worries and enjoy every day like a festival."
Previously, Pepsi and Starship raised anticipation for the new song by releasing a colorful concept photo containing the unique personality and cool charm of the six members, starting with an introduction video by Ive, partner of the '2023 Pepsi Campaign'.
Ahn Yu-jin joined Pepsi in 2021 and Jang Won-young and Lee Seo joined Pepsi in 2022, and this year, Ive joined Pepsi's new campaign as a whole.
Ive's new song 'I Want' along with the '2023 Pepsi Campaign' will be released on the 13th at 6pm on each music site.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr