Singer and actor Cha Eun-woo has become the new face of an outdoor brand.
On the 10th, the agency Fantagio announced, "Cha Eun-woo has been selected as the new model for Youngone Outdoor's global outdoor brand The North Face."
A brand official said, "Cha Eun-woo's overwhelming visual and trendy charm loved by men and women of all ages, as well as positive energy that continues 'unstoppable challenges' across various genres and fields, were judged to fit well with the image of The North Face, so he was chosen as a model.
In the public image, Cha Eun-woo showed off his unique sophisticated charm and warm visuals with a different gof core look.
In the first half of this year, Cha Eun-woo appeared as Yohan, the youngest exorcist in the TVing original series 'Island'. As for his next work, he plans to continue his active activities after confirming appearances in the new dramas 'I Love You Today' and 'Wonderful World' (tentative title).
In addition to art activities, he successfully held his first solo photo exhibition 'ARCHIVE' for about two weeks in February, and has recently been active in various fields, such as being appointed as an ambassador for the '2023-2024 Visit Korea Year' . Through the official YouTube channel, they are also actively communicating with fans by releasing various contents such as cover videos and vlogs.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr